We’ve built our travel blog from the ground up into one of the biggest travel blogs in the world with 350,000+ unique visitors per month, and have partnered with brands such as Canon, Ford, Amex, and many tourism destinations.
But you’ll see from the following tips that a successful blog isn’t always about how many, or what type of blog posts you write; your social media following, or how often you update your blog.
Sadly, most people spend their time focusing on how to nail these things while completely ignoring what makes up 90% of your success.
That is you!
Success is all about how you think and what actions you take as a result.
The reason someone will often fail is because of the inability to control their fears and insecurities, and a complete lack of vision, passion, and clarity. I think far too many people are searching for the how tos, rather than finding the Holy Grail in the how thinks.
I shared some of my tips for success in an interview with another site last week. I thought I’d elaborate on them in a post to help you learn what I feel are some of the most important steps to a successful blog.
1. Create a vision for your business
Clarity will help you make the best decisions that fit with the direction you want to move in. We recently made a decision to take up an opportunity that wasn’t too attractive in the short term, but because we know our vision we can see how this is a door presented by the Universe to help us get there.
Your vision gives you the direction and the action steps, but allows for greater flexibility and the freedom to allow the path to be shown to you.
It’s also harder to quit when you have a very strong purpose and vision.
2. Understand your audience
Make it a priority to serve your audience and help change their lives. Understand their pain points and create products and services to help solve their problems. I’ve learned some really cool ways to get clear on this, which helps me give my readers what they need through my content.
Now, I get comments like this all the time:
Give people what they need and they’ll love you forever. (They need inspiration and action plans!)
3. What are your skills, passions, and talents?
You’ve got to be working on a business you absolutely love, but also one you have a certain skill level for.
There’s no reason why you can’t learn new skills along the way (and you will), but there must be some level of value that only you can provide through your skills and talents. A perfect alignment is when your passion and your skills meet – that’s usually your sweet-spot purpose.
4. Create and build a relationship with your community
Share your story (the ups and downs), help your readers relate to you, and show that you care about them. If you don’t have a community of loyal followers your business won’t be profitable.
Create a culture around what you do.
We started our travel blog with the vision of creating a virtual hostel couch. We knew that was where travel conversations always happened: where strangers became friends over sharing stories and giving advice about travel. We LOVED that and wanted our community to have the same vibe.
5. Create something of value
Think outside the box and create products or services that solve people’s problems. And give extraordinary value when you do this.
From listening to our community, I know their biggest struggle is having enough money to travel. Because of that, I created my 30 Days to Money Mindfulness to help change their relationship with money forever. We also created our ebook which shares tons of strategies on how to travel without costing a fortune.
Create content that informs, inspires and entertains. Put your heart and soul into your creation and always have the intention to make a difference. If you help change someone’s life they are a friend forever.
6. Do what other people won’t
I cannot tell you how annoyed I get when people tell me how lucky I am. If you put in the work and get your mindset right you can build a profitable business. But you’ve got to be willing to pay the price and make sacrifices.
I have people endlessly asking me how they can travel the world for “free” like me. (btw ain’t nothing free about it)
I tell them what they need to do. They reply that they have changed their mind, they don’t think they want to do it anymore.
I’ve simply done what other people won’t do. I’ve turned up to events at 7am, pregnant and tired, while others stay in bed. We’ve worked for “Free” with certain brands when others complain loudly they won’t. (There are definitely dos and do not’s with this and you get to a point where you should stop working for free) but we’ve been very strategic, it’s helped prove our value and we now have partnerships with Ford and Canon because of that initial groundwork. And we’ve dedicated four years of our life so far to focus on building this travel blog.
7. C.A.N.I Constant and never ending improvement
To coin a Tony Robbins phrase (C.A.N.I) , always be learning new things from the masters.
(Caveat – NEVER copy from others. You learn and you adapt to your uniqueness and community.)
I spend at least an hour every day working on improving my mindset, spirituality, and business skills. I’ve invested heavily in myself and the tools I need for my business. I started blogging not knowing a single thing, but I chose to learn from those who had what I wanted.
If you don’t invest in your business, you’ve actually got a hobby and you will be paid as such. I take one or two courses every year to help improve my skills, improve my mindset and enhance my growth.
Of course, your capital will be lower when you first start, but work out what you can afford each year and invest it into the best courses and tools you can find. There is a lot of free information available online, but free involves a lot of time filtering through the noise and free will not always bring you the best results.
If you do invest in a course you MUST do the work to get the results and make it a worthwhile investment.
You can find a list of courses and books we recommend here.
Join our free Digital Lifestyle Travel Tribe and grab some free training to help you make money travel blogging:
8. Focus on money
It’s not bad to focus on the money side of your business. Without it, you don’t have a business and you don’t have the ability to inspire and make someone’s life better. So making money from your blog IS priority.
I see too many people struggling with their business and losing simply because they have a poor money mindset.
Improve your relationship with money and then create a business plan around how you will create money. All your efforts need to be focused on that. If it can’t help you make money then let it go.
This does not mean you sacrifice the value you give to your community. Being successful in business means finding this balance between the value and the money. They always go together anyhow.
I love this latest video by Marie Forleo which talks about how to overcome the guilt some people often feel with making money through a business they love.
You can join my Money Mindfulness community to help improve your money relationship and your manifesting powers.
9. Build your email list
Your email list should be your number one priority for your blog. Start to develop a more personal relationship with your community. Give them something different via email only. Inspire them to move through their fears, jump over their hurdles, and run towards their dream life.
We used to send out a weekly newsletter and it was just an update of our blog content. It was dry and boring and didn’t really make subscribers trusting us with their email worthwhile. I changed it to be more personal and to help subscribers see how important their dreams are and worth chasing. It’s now the favorite part of my travel blogging business.
The feedback I get gives me goose bumps. Every week I’m receiving replies telling me how my message that day came to them at the right time and helped them move through a difficult moment and even inspired them to change the course of their life to one that’s more fulfilling. Blogging is so powerful when you use it as a means to make a difference.
Be there for your readers. Change their lives. The email list is so important. Of course, it is also to help you when marketing your products or services, but I love the communication part of it the most.
10. Mastermind and network with other people
Don’t be frighten to reach out to someone you admire or want to work with. Meet up for coffee or chat over Skype. Talking to someone in person makes you real; you’re less likely to be forgotten and more likely to have opportunities arise.
Don’t hide behind the computer. I know how easy it is to. Networking with people in real life is just as important as it was pre-www.com. If not more so because it puts you in a different league to 99% of people out there. You actually have a voice, a name and a few wrinkles.
The majority of opportunities (like really cool ones) that have come our way have because of our ability to let down the guard and just chat person to person.
The other side of this coin is to mastermind with those on the same journey as you. Share your brain power.
I have so many smart entrepreneur friends who I love to bounce ideas off. We learn so much from each other and so many sparks have occurred just from chewing the fat over coffee. Sometimes even wine. Actually, the best ideas come with a bottle of shiraz.
And with a crack of the whip, in comes riding liberation.
Outsourcing is probably not something you do from the beginning of your business, but definitely work it into your long-term vision. You’re starting a blog to have greater control over your lifestyle. Unfortunately for the first few years of your business, you’ll be working harder than you ever did in a job – and without pay!
As soon as your blog reaches the point where you can outsource, then do it. Focus on the work that will grow your business and is related to your special talents. Hand the rest over to other people. Let them give you the space to grow (and enjoy life away from the blog!).
I was so scared to start outsourcing,but now I love it and are keen to do more. Our team is slowly growing and our business has only grown with it.
12. Avoid comparititus
There is so much energy you expend when you worry about what others are doing.
Think about it, all those hours stalking, and then churning through the thoughts about how they’re better than you, or you’re better than them. It’s exhausting moving through those feelings of jealousy, insecurity, frustration, anger and failure.
How does it help you achieve?
There’s only one thing you can offer to the world that no one else can. So do your thing and let other people do theirs.
I tell ya, this is one we often have a lot of trouble controlling, but I notice the difference in how we grow when we stop looking sideways.
Focus on YOUR game plan, refine YOUR skills and take the action YOU need to take. You deserve to have success too, but you’ve got to move in a straight line towards it, not in a zig zag one spent peeking over your neighbour’s fence.
13. Listen to your inner voice
There is too much noise and too many experts telling you what to do. If you spend all your time looking out there for the answers you won’t get much done and your business will completely lack soul.
I have a few mentors for different aspects of my business whose advice I follow but never take as gospel. I mull it over and consider it based upon my vision, my overall strategy, my readers and what my inner voice tells me is right.
I think I’ve broken almost every rule that’s been said about blogging, but I stuck to what my inner voice was telling me and it’s rarely been wrong. That decision I told you about in Step one – I know many people would say don’t do it, but my inner voice spoke to me real clearly.
14. Use the data to form a strategy
What’s your data telling you? By this, I don’t just mean the numbers. You’ve got to be listening to your readers to find common patterns of thoughts, questions, and needs. We never used to pay much attention to the data, but once we did, our content strategy became easier and more on par with what our readers wanted.
Don’t just look at your statistics for a bit of ego stroking, but to see who is coming to your site, how are they’re getting there, and what are they doing once they arrive.
Form your strategy around that.
15. Start before you’re ready, embrace rejection, and fail
Striving for perfection is not something I’ve ever been good at. I’m not a detail-orientated person so generally, if it looks and feels good as a whole, I’ll put it out there. This has its good and bad points, but let’s focus on why you need to start before you’re ready.
Because otherwise, you’ll never do anything.
What’s the point of having the most perfect anything if it never gets shipped?
Kalyra fell off her boogie board for the first time in the surf the other day and was a little upset. I simply told her,
“You have to fall off the board once in awhile, so you can learn how the waves work, how to recover, and how to do better next time. You can’t be a good surfer unless you fall off.”
She smiled and raced straight back into the waves.
Think of Edison – a massive failure rate that ended up changing the world big time.
We’ve dived into so many opportunities and knocked on hundreds of doors since we started blogging. We were so far from perfect, and still are. But we’re learning and growing because of the hustling.
We got very used to rejection. Rejection is such a big part of what you do and you must get comfortable with it. Detach yourself from it – it’s not you, it’s just not the right time. Take that rejection and learn how you can improve.
I know with every rejection and every failure, I’m getting closer to success. That’s something to celebrate.
Being okay with failure means you let go of expectations and results. With that letting go comes the openness to move with the flow and allow the right things to come along.
If you are okay with failure, you’re more likely to step out of the box and try new things. This is the mark of a successful person or blog.
Jump and grow wings on the way down. It’s way more fun.