Why Work With y Travel?
Want To Give Your Brand Instant Access To A Highly Engaged Online Audience of International Travelers?
Would you like to leverage the credibility and respected voice of a key social media influencer within the travel community?
As one of the world’s top travel blogs, there are many skills and services we can offer to brands, destinations, and individuals looking to increase their brand or blog’s exposure!
y Travel is an online multimedia platform providing authentic travel stories, tips and resources to help readers unplug from the chaos, travel more and create better memories.
We market your destination in a personable and relatable way that suits our readers interests and travel style, yet aligns with your key messages and objectives.
Our authority and trust goes beyond a limited time frame or short term objectives empowering travelers to visit your destination for years to come.
With y Travel you get so much more than a pretty picture, you get a lifestyle, a passion. commitment and unrivalled expertise.
Travel has been a lifestyle for us since 1997. We’ve experienced solo travel, couples travel, and now family travel. Our readers stay with us as their life evolves as they know we can continue to inspire them and give them the information they need.
I discovered your blog when we were planning a trip to Hawaii last year & found it so refreshing to hear things from the perspective of other Aussies travelling with kids.
Earlier this year we started thinking of a trip up to Cairns for July 2020 so I immediately went looking through your blog for anything on Far North Queensland & the posts I found changed our whole plans to have a longer trip & include a stay in Cape Tribulation & go zip lining & even which reef tour to book in Cairns.
I love the honesty, the attention to detail & the focus on how it works with a family in your blog!
Our blog is focused on providing information on:
We consistently rank in the top 5 of the global rankings for travel blogs and are the number 1 travel blog in Australia.
Companies we’ve worked with
We’ve partnered with many of the top travel brands and destinations including:
Monthly Page Views
Monthly Unique Visitors
(open rate 24% sent weekly)
Global Alexa Ranking
Who do we reach?
Independent travelers, family travelers, gap year students, empty nesters, working holiday makers, long-term travelers, and other travel bloggers.
Our readers are passionate and interested in:
- International and domestic travel
- Family travel
- Travel planning
- Travel gear
- Budget travel
- Independent travel
- Adventure and activities
- Working holidays
What We Offer
Our goal is to create win-win-win relationships – for the brand, us, and our readers!
Want to leverage your credibility and influence and form a long-term relationship with one of the most trusted, established, and well-loved travel bloggers in the world?
We’ve had long-term relationships with companies such as Allianz, Ford, Canon, and Garnier and seek to partner with brands that reflect our values, our passion for travel, and brands that can make our readers lives richer.
What others have said:
This was the first integrated campaign that Qantas had proactively engaged with bloggers. Craig and Caz were a fantastic example of how this strategy and approach can deliver impressive results for an iconic brand. They have been fantastic advocates of the Qantas brand and that is something we are extremely grateful to them for. We hope to continue a close relationship with them in the future.
– Rachel Butler, Qantas Airways
Destination Marketing Campaigns
Need experienced content creators to get the word out about your destination, event, product or service?
Our blog posts, live social media updates, and YouTube videos contain high-quality photos of our authentic travel experience backed up with useful tips that your visitors need to take action.
We experience what your destination has to offer in a way that suits our interests, your needs, and our reader’s interests and can market your destination for you in a personal and relatable way.
When working with us we can operate as family travelers, a couple, or solo. We are flexible and can cater to your story angles or help you craft a unique campaign.
What others have said:
Double the delivery! That’s what you get when you work with Y Travel Blog’s Craig and Caz, two of the most likable and most professional influencers on the road (and off!). Alone, they have their own strengths, but as a duo, they are a communication force; creating post after post (I never knew you could dissect a destination in so many ways) and matching each with stunning images of real people doing real travel — and really enjoying it too.
What puts them in rarefield air is their huge following and their fast follow up. Quick to respond to pitches, Caz and Craig are also swift in sealing the deal. There’s no need for chasing, no whining, and no frustration. The proof of the post is in the inbox, in the time frame promised. If you want to work with genuine people who happen to deliver big magic through multiple channels, then hello, this is your team.
Shelley Winkel, Global Publicity Manager – Eastern Hemisphere, Tourism & Events Queensland
Sponsored Blog Posts
You can sponsor a post on our site or a series of posts. All sponsored blog posts typically include:
- Indexed for life on yTravelBlog and in Google.
- Created around keywords specific to angle of post with links to your website.
- Social media promotion on FB, Twitter, Instagram, Pinterest (4 million followers)
- Included in our weekly e-Newsletter (20,000+ subscribers)
Social Media Campaigns
We can promote your destination or product through our social media channels. Combining our Facebook, Instagram and Twitter communities we can reach over 132,000, plus 4 million followers on our Pinterest account.
We can also:
- Host tweet chats
- Judge competitions
- Participate in webinars or hangouts – see our Lonely Planet hangout
yTravel Blog creates authentic and professional photos that tell a story of our travels and your destination. Choose between high-resolution or low-resolution photos to be used on your social media channels or images can be licensed for print or advertising.
Our videos are created to inspire, inform and entertain in an authentic and relatable way. As a traveling family, we showcase a range of personalities on camera and
Our newsletter is published once per week and features our latest updates and recommendations. We currently have 20,000+ subscribers with an open rate of 24% highly responsive readers.
Founders Caz and Craig are available, either separately or as a couple, for appearances, interviews, and speaking engagements.
As a global traveler for over 17 years and one of the top bloggers in her niche, Caz can talk on a wide variety of travel, blogging, and social media related topics.
She has spoken at events such as:
- Problogger Conference: 2011, 2012, 2013, and 2015
- Tasting Australia Festival Adelaide – Culinary Travel with kids
- Australian Travel Writer’s Society
- Gold Coast Tourism Digital Event
- Brisbane Caravan & Camping Show
- Social Media Tourism Synopsis
- Tourism Queensland Digital Big Bang
- American Express Australia Town Hall Meeting
Freelance Content Creation
Need professional content created for your publication? Talk to us about creating useful and engaging content whether it be blog posts or videos. Currently writing family travel articles for Skyscanner.
As expert family travelers and established bloggers, Caz and Craig (and the kids) have been featured on TV programs including The Today Show in Australia, A Current Affair, and Queensland Weekender.
On radio they’ve been interviewed by 702 ABC Sydney, ABC Tasmania, and ABC Longreach.
Please contact us to receive our full media kit that shows past case studies, references, and our pricing structure. Let’s talk through your ideas and create a win/win relationship.
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