Press

See below where y travel blog has been featured in the media and on press trips.

Books/Print:

y travel blog sunday telegraph

  • Page 11 on the Sunday Telegraph (Jan 20 2013) a story about our travel blogging lifestyle. Website link here
  • Featured three times in the ebook 40 Smart Social Media Status Updates to make Fans Fall in Love with Your company with examples of how we engage our facebook community. Featured along with other massive companies like Google, Starbucks, Seattle’s Best Coffee, Smug Mug, Zappos, Target and more…
  • Featured as an interview in the women’s Guide book on Thailand
  • Featured in Cleo as a travel expert on plane travel and overcoming Reverse Culture Shock
  • Interview in Newcastle Herald on the rise of Mummy bloggers.
  • Cover story on That’s Life about our travels around the world (May 2013)

Radio:

Campaign with Expedia

Here is our video we did to help Expedia promote their Short Breaks Campaign

Speaking Engagements:

Rankings:

Awards

Press Trips

We have partnered with the following companies and tourism boards…

Tourism Australia and the T-Qual Tick Race: 8 day blogger race around Australia promoting the T-Qual Tick brand (see posts here)

Tourism Queensland: 4 day blogger trip to the Whitsundays with Australia’s top bloggers. (see posts here)

and Port Douglas  and Cairns press trip

Qantas inaugural flight to Dubai to celebrate partnership with Emirates see post here

Discover Tasmania: Go Behind the Scenery campaign See posts here

Thailand Tourism: 10 day family trip to Phuket and Bangkok. See posts here

Canon Australia and Tourism NT- Exploring the Northern Territory (6 days)

In June 2012, Craig spend 6 days in the Northern Territory testing out the new Canon cameras and experiencing the beautiful destination of the Northern Territory. Read all posts here.

Carnival Cruise Lines: 5 day cruise from San Diego to Cabo San Lucas

Read all the posts about our Carnival Spirit cruise to Mexico. We travelled to experience the ship and share with the Australian audience in preparation for its arrival Down Under

P & O Pacific Dawn 7 day cruise from Brisbane to Vanuatu

We travelled as a family onboard the Princess Dawn for 7 days to experience the ship and the beautiful Pacific Islands. Read all posts about the Pacific Dawn

Qantas Airlines – The Great Crusade Campaign  (16 days)

In September 2011, Craig traveled around New Zealand for two weeks representing yTravel Blog as one of the official Qantas Airways blogging correspondents for their Great Crusade campaign, an Ultimate Supporters Tour of the Qantas Wallabies in the Rugby World Cup.

Craig highlighted New Zealand as a travel destination as well as the experience of following the Rugby World Cup .

To read all articles written about the Great Crusade campaign click here.

References from the Great Crusade campaign:

During his 16 days in New Zealand on the Great Crusade, Craig worked with Caz to publish 14 blog posts, which attracted 333 comments from their readers. They also utilized their social networks by posting 192 tweets and 42 facebook status updates all relating to the campaign. This was by far the highest engagement generated by any of the 6 bloggers who came on tour.

Qantas and Ogilvy were very impressed and appreciative of the hard work, commitment and passion both Caz and Craig showed for The Great Crusade over the past six months, and would thoroughly recommend them as ambassadors for other events and campaigns in the future.”  

- Mitch Phillips, Ogilvy 360 Digital Influence | Sydney 

“Early in 2011 Qantas identified and approached yTravel Blog (Caz and Craig) as a good fit to experience and promote “The Great Crusade”, a Qantas Wallabies leverage campaign leading up to the Rugby World Cup. During and after the pre-launch in April, Caz and Craig’s social media and blogging activity were fantastic. They understood both objectives that Qantas were trying to achieve, and we and Ogilvy (our digital and social advertising agency) were so impressed by their efforts that we invited Craig to join the Great Crusade for 16 days in New Zealand.

Overall we were impressed with the coverage, commitment, and passion for the Qantas brand that Craig and Caz showed. This was the first integrated campaign that Qantas had proactively engaged with bloggers. Craig and Caz were a fantastic example of how this strategy and approach can deliver impressive results for an iconic brand. They have been fantastic advocates of the Qantas brand and that is something we are extremely grateful to them for. We hope to continue a close relationship with them in the future”.

- Rachael Butler, Qantas Airways Digital and Social Marketing Manager

Tourism New Zealand  (4 days)

In October 2011 we were invited as Guests of Tourism New Zealand to speak at the Australian Travel Writers Convention in Rotorua about blogging and social media. We also participated in a 5 day famil in Rotorua and Auckland.

Click Rotorua and Auckland to read posts from our time in New Zealand.

Destination NSW:  Experience Sydney and Australian Open of Surf  (1 week)

Caz attended the Australian Open of Surf in February 2012 and spent a week enjoying activities in Sydney on a blog trip hosted by Destination NSW.

Click to read posts highlighting Sydney as a travel destination.

Tourism Western Australia: Perth International Arts Festival and Margaret River Area (8 days)

Craig attended The Perth International Arts Festival in February 2012 and spent a week exploring Perth and the Margaret River area hosted by West Australian Tourism.

Click to read posts from his time in Western Australia

Tourism Authority of Thailand: Friendship to Friend Trip  (1 week)

Caz attended the Friendship to Friend week long trip of Thailand in February 2012, celebrating a 60 year friendship between Thailand and Australia, hosted by Tourism Authority of Thailand. y Travel Blog was the only blog in represented amongst esteemed journalists.

Click to read posts from the Thailand trip

Discover Malaysia with Malaysian Airlines and Tourism Malaysia

In August, Caz went to Malaysia for five days with Malaysian Airlines and Tourism Malaysia to see the orangutans, snorkel around the islands in Sabah and to play in Kuual Lumpur. Read posts on the Discover Malaysia trip

Tourism Queensland / Gold Coast Tourism – Aust Youth Exchange

In December 2010, we spent three days on the Gold Coast in Queensland as part of the Australian Youth Exchange initiative highlighting it as a destination for the Youth Travel Market. We were hosted by Queensland Tourism and Gold Coast Tourism.

Click to read all articles written about our Gold Coast Experience

Gold Coast Tourism and Byron Bay Bluesfest (4 days)

We attended the Byron Bay Bluesfest in April 2011 for 5 days with exclusive media passes, and were again hosted by Gold Coast Tourism.

To read all articles highlighting the Byron Bay Bluesfest click here.

Malaysian Kitchen Blogging Ambassadors Programme  (1 month)

We were asked to dine at four Malaysian restaurants in Sydney in order to highlight Malaysian cuisine as part of the Malaysian Kitchen initiative by the Malaysian government.

Click to read all posts written about the Malaysian Kitchen.

Reference from the campaign:

“Their enthusiastic and keen nature made working with them an absolute pleasure on this campaign. Always prompt with updates over the course of the two month program, Caz and Craig took this project on with a serious attitude toward delivering their best and always remained friendly and approachable. A perfect blogging duo – We look forward to collaborating with them again.”  

- Melanie VazOgilvy 360 Digital Influence | Sydney 

press trips

 

 

Interviews:

 

2 Comments on “Press”

  1. how to earn money from blogging

    [...] often go on “free” press trips. They aren’t really free as we work really hard and all the travel expenses are covered in [...]

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  2. Just realised you linked my post here and came over to see the page. Such an awesome awesome list of achievements! You guys really rock.
    Forest Parks recently posted..Start Off On The Left Foot
    Forest Parks recently posted..Start Off On The Left Foot

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